Store

Locale

The locale in which the frontend store will be shown. This affects internationalization in the presentation layer (HTML/templates).

Timezone

The timezone the frontend store is operating within. This affects all data that is of date/datetime type. For example a product pricing rule has a datetime range when it should be applied. This range is determined also by taking the configured timezone into account.

Default currency

The base currency of the frontend store, in which products are sold.

Allowed currencies

Customers may select a different currency, if this value has any currencies which differ from the base currency. If such currency is selected by the customer on the frontend store, product prices are converted automatically from the base currency, using a conversion rate stored in the database.

This means the products are presented and sold in a currency other than the base currency. This applies to carts, orders, invoices, credit memos and shipments.

However, the entities mentioned above always retain all base currency information like sale prices, totals and the conversion rate used. This information can be observed in the back office or the database and used in future reporting.

Store name and contact email

This is the frontend store name and its default contact point. These are meant to be used in customer communication, for example in transactional emails.